To integrate our popular how-to videos on YouTube, we were the first beauty brand in the world to launch a shoppable, interactive YouTube channel. With audiences and e-commerce sites all over the world, our local markets, including Thailand, Middle East, Mexico, Brazil, and more, also wanted to have the shoppable videos launch in their markets, translated, and link to their respective e-commerce sites.

Working closely with the creative team to design a user-friendly experience, we produced a how-to video series dedicated to this campaign, highlighting some of the best-selling products. To ensure a familiar experience for our followers and .com shoppers, we mirrored the e-commerce shopping experience on YouTube. Throughout the design phase, we worked with Google-approved developers and our Google partners to ensure we were compliant with the functionality of the site, while remaining on-brand.