Primary Wave - Hudson & Leonard | Miami | Digital Marketing Agency

Primary Wave

Pre-Grammy Event Celebrating Bob Marley

One of the most dynamic private music publishing and talent management companies in the world, Primary Wave, tapped Hudson & Leonard to help execute a five-day pre-Grammy event to commemorate Bob Marley’s 75th Birthday by converting the 1 Hotel in West Hollywood into Bob Marley’s One Love Hotel. In partnership with Island Records, Mastercard, and Amazon Music, the series of events included day-time brunches, a pop-up shop with Bob Marley merchandise, nightly concerts throughout the week, and three high-profile events with over 1,000 guests, including performances by Erykah Badhu, Melissa Etheridge, Ella Mai, and Skip Marley.

Hudson & Leonard acted as an extension of the Primary Wave team to ensure all branding for Mastercard, Amazon Music, and One Love, was executed seamlessly throughout the week for all of the events taking place. From city permits to ensuring all partners involved approved merchandise, collateral, and event components, Hudson & Leonard was there from inception through the execution of all of the events during Grammy week 2020.

Our Services

Event Coordination & Planning
Brand Partner Integration
City Permitting & Approvals

“Working with Daniella and her team was an amazing positive experience.

The massive undertaking with many challenges from city permits to many unexpected hurdles could not have been achieved if not for her attention to the details, her relentless perseverance and her overall meticulous process. There is little doubt, her team would be a massive resource for any event and brand activation in the future and an immediate hire by us once again!“

— Jeff Straughn, CEO & Founder,
Brand Synergy Group at Primary Wave