Ralph Lauren
E-Commerce Launch for Watches
As one of the world’s most recognized brands, Ralph Lauren’s most visited store was its .com site. As Digital Brand Marketing Strategist, I oversaw the e-commerce integration of the coveted and ultra-luxurious Ralph Lauren Watches & Jewelry. Collaborating with cross-functional teams such as Creative, Merchandising, Retail, and Development teams, we designed and executed a user-friendly experience, without sacrificing the craftsmanship and luxury of the brand.